Ways to Combine Visual and Written Content for Better Engagement

## Introduction

Visual content marketing (VCM) is a form of content marketing that uses images, videos, infographics, and other visual media to communicate a message to a target audience. The goal of visual content marketing is to increase engagement and awareness of your brand, products, and services.

VCM can be used as a stand-alone content marketing strategy or as part of a broader content marketing campaign. Visual content marketing can also be used in conjunction with other forms of content, such as text-based content (e.g., blog posts, articles, and white papers) and audio content (podcasts).

In this article, you’ll learn how to use visual content to engage your audience. You’ll also learn about ways to combine visual content with other types of content to create more effective content marketing campaigns.

## What Is VCM?

According to the Content Marketing Institute, “Content marketing is the strategic use of content as a tool to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.”

The Content Marketing Institute defines content marketing as “the distribution of relevant and valuable content to the right audience, at the right time, in the right channel, with the right call-to-action, for the right cost, in order to achieve the right business and marketing results.” Content marketing is not a new concept. In fact, it’s been around since the beginning of the internet. However, content marketing has evolved over the years, and it’s now possible to use content marketing to reach your target audience through a variety of channels, including social media, email, blogs, websites, and mobile apps. Content marketing has also become a lot more effective thanks to advances in technology, including the rise of social media and advances in search engine optimization (SEO) and search engine marketing (SEM) that make it easier to create, distribute, and measure the effectiveness of your content.

## Benefits of VCM

There are many benefits to using visual content in your content marketing efforts. Here are some of the most important ones:

– Increased Engagement: Visual content is more engaging than text-only content. People are more likely to share, like, and comment on images and videos than they are to do the same with text. This means that visual content is a great way to get your content in front of your audience and increase the chances that your audience will engage with your content and share it with their friends and followers.

– Improved SEO: Images and videos are much easier to index and rank in search engines than text is. This makes it easier for your audience to find your content when they search for it on search engines. This is especially important if your content is related to a specific keyword. For example, if you create a blog post about a new product or service, you can include an image of the product in your blog post. Then, when people search for that product on a search engine, your image will appear in the search results. This will increase the likelihood that people will click on your image to learn more about the product.

– Improved User Experience: People tend to spend more time looking at and interacting with visual content than they do with text-heavy content. This can lead to a better user experience for people who visit your website or read your blog posts. It can also lead to higher conversion rates if your audience finds your content engaging.

– Increased Brand Recognition: When people see your brand’s logo or other visual elements, it can help them to associate your brand with a particular product, service, or company. This association can increase brand recognition and make your brand more memorable to your audience, which can help you to stand out from your competitors.

– Increased Click-Through Rates (CTR): People who click on an image or video tend to be more interested in what they see than people who read text. As a result, your click-through rates are likely to be higher when you use images or videos to promote your content than when you only use text to promote the same content. You can also use images and video to promote other content on your website. For instance, you could create an image that links to a related blog post or article, or you could use an image to promote an upcoming event or conference that your brand is participating in. This way, people who see the image will be able to click on the image and be taken directly to the content that you want them to see.

Note: It’s important to make sure that your images are optimized for search engines before you use them to promote content. For more information about how to do this, see Optimizing Images for Search Engines.

Secrets to Write Like a Native English Speaker

## Introduction

This book is about secrets to writing like a native English speaker. It is not a book about grammar, pronunciation, vocabulary, sentence structure, punctuation, syntax, word order, rhetoric, or style.

It is, however, a book that will teach you how to write in a way that is easy to read, easy to understand, and easy to remember. It will also teach you about the English language and how to use it to your advantage as a writer. You will learn how to express yourself in the most effective way possible, and you will be able to do this in a variety of different situations and in many different ways. You can use this book to improve your writing, or you can use it as a reference when you are writing. Either way, this book will help you become a better writer, and it will also help you to become a more effective communicator.

## Who Is a “Native Speaker”?

The term “native speaker” is used to describe someone who is a native speaker of a language. A native speaker is someone who has been born and raised in a particular country and who has learned the language as part of his or her daily life. In the case of English, native speakers are those who have been born in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, South Africa, or any of the other English-speaking countries in the world, and who have learned to speak English as their first language. If you have learned English as a second language, you are not considered to be a “native” speaker of English. However, if you have been living in a country where English is the primary language for a long period of time, you may be considered a “naturalized” or “acculturated” English speaker, even though you have not learned English in the way that a native does. For example, someone who was born in Japan and has lived in Japan for most of his life is considered a naturalized English speaker even though he has not learned to read and write in English. In this book, I will use the term “natives” to refer to native speakers of a particular language, and I will refer to naturalized or acculturated speakers of that language as “non-natives.”

There are many different types of non-native English speakers. Some of these include:

– People who have immigrated to another country and are learning the language there.

– Students who are taking an English language course in their country of origin and who are learning English for the first time as a result of that course. This is a common situation for people who live in countries that are part of the Commonwealth of Independent States (CIS), such as Russia, Ukraine, Kazakhstan, Belarus, Armenia, Azerbaijan, Georgia, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan, and Moldova. In these countries, English is taught as a foreign language in schools, and students are expected to learn the language in order to be successful in their studies and in the job market after they graduate from school. In addition, many of these countries have large populations of immigrants from other countries, and English is often the first language that these immigrants learn. Therefore, there are many non-native English speakers in these countries who are not native English speakers but who are trying to learn English as quickly as possible in order for them to succeed in their daily lives and in their educational and professional careers.

## Grammar

In this chapter, we will look at the different parts of speech and how they work together to form a sentence. We will also look at some of the most common grammatical errors that people make when they write, and we will discuss how to avoid making these errors when you write. Grammar is an important part of writing, and if you want to write well, you need to understand the basics of grammar. In order to understand grammar, it is important to understand what grammar is and how it works, and this is what we will be looking at in this chapter.

## Parts of Speech

Parts of speech are the basic building blocks of a sentence, and they can be divided into three main categories: nouns, verbs, and adverbs. In English, nouns are words that name people, places, things, and ideas. Nouns can be singular or plural.

Top Content Marketing Trends for 2022

video content marketing trends

Content Marketing Trends: 6 Types of Content To Drive Brand Success

The quote perfectly explains why content is so crucial in today’s age where the consumers do not entertain promotional valueless content; instead, they are looking for value-driven purposeful content. In today’s blog post we will be focusing on such content marketing trends for 2022 which every marketer should know about and focus on this year!

Making statements about the importance of content marketing and content strategy before every new year starts is a mainstream thing that does not impact or influence anyone due to its vagueness and irrelevance.

Therefore, we have identified some key insights into the current content marketing scenario and crucial trends that need to be acknowledged & leveraged for your marketing & promotions.

1. Interactive content

Polls and quizzes are great to quickly engage your audience on social media and gather sales intel on what your target audience is really like. They can also be integrated into your blogs and landing pages, making them more engaging and bringing in more leads.

Example of a quiz on social media - Interactive content for B2B Marketing

Interactive videos have captured marketers’ attention since the arrival of Bandersnatch , so CTAs in videos are now a must. According to MarketingCharts , this form of content is prevalent because it allows customers to feel like decision-makers (which they are).

Top Online Video Qualities for Consumers

Emphasis on relevant long-form content

Gone are the days of being able to bang out a 300-word article and watch it rise like a phoenix to the top of all the SERPs. Since the goal of search engines is to provide people with the answers to their searches, it’s only logical that they’d value well-researched long-form content as opposed to vapid clickbait. Google ads remain a lucrative industry and can be a very effective content marketing strategy, especially for transactional searches, like shopping. But users overwhelmingly click on organic results for most informational searches.

So what does this trend mean for content creators? First, you’re better off writing fewer well-researched, high-quality content pieces that are a minimum of 1,000 words than lots of frivolous junk. Second, investing the time and effort in making an editorial plan to make sure you produce the types of content that resonate with your target audience will pay off.

Featured Experts

Commentary from experts that lends credibility to your content can help you stand out. That’s why including comments from a subject matter or featured expert could benefit your content’s performance.

Generative media is increasing in use the same way that natural language generation (NLG) is. Like NLG, generative media uses AI to create content. The only difference is it makes computer-generated images rather than text.

Tyler Lastovich of Lastly Studios predicted growth in generative media some time ago. As Lastovich points out, although there’s been a surge in use, we’ve yet to see its full potential. For instance, content marketers could use it in areas like:

According to a senior analyst at Techna, trial versions of generative design, cloud-based generative design solutions, and the rising integration of 3D printing with generative designs are just a few of the reasons behind this content marketing trend.

Sources:

https://taggbox.com/blog/content-marketing-trends/
https://www.cience.com/blog/content-marketing-trends
https://rellify.com/blog/top-content-marketing-trends/
https://neilpatel.com/blog/content-marketing-trends/

How to Communicate with Customers Effectively

Service Level Agreements (SLA) for prioritize customer issues that demand urgent resolution

How to communicate better in a relationship

It’s important for couples to learn how to communicate better if they want their relationships to work out in the long term. It takes a lot of patience, but when both people are willing to work towards finding a solution together, they’ll be able to build stronger connections that will last. Here are the ground rules for a healthy relationship:

1. Be Open and Honest: Being honest with one another is important. You should never keep secrets from your partner, even if it’s something that might upset them. Keeping things to yourself can end up causing more problems down the line because you’re not being upfront about what’s going on in your life. Letting someone know how you feel will help the other person understand you better.

2. Check Your Emotions: Sometimes, our emotions can get in the way of communicating with one another because it’s easy to say things that are hurtful when we’re angry or upset about something. It’s important to go into a conversation calm and collected so that you can talk through your issues without it ending in a fight. This can help your partner get to know you better and understand how they’re making you feel.

3. Give One Another Time: Sometimes, our partners need time by themselves to think about their emotions or what’s going on in their lives without us being there to nag them about how we want things done differently. It might seem like a good idea to get impatient with your partner, but being supportive can help them be more open and understanding when they come back around.

4. Give Each Other Space: Time apart from one another is also important so that you both have time to do the things that make you happy without feeling guilty about leaving each other out of it. You don’t have to spend every waking moment with one another. A little bit of space can help you stay connected even when you’re not together and make the time that you do spend together more special.

13 Easy Ways To Communicate Better In A Relationship

Communication is important in every relationship because it allows both people to know how they are feeling and what their partner needs. If you don’t communicate, then it’s impossible to have a healthy long-lasting relationship with another person.

If you want your relationship to work out, then it’s important that both people feel like they are heard and understood by the other partner. Keep reading to find out 13 easy ways to communicate better with your partner!

1. Avoid blaming your partner!

This means that instead of communicating with blaming, you can talk about how things make you feel without putting those feelings directly on them. Because one of the most effective ways to communicate is with a non-attacking and open style. It’s important to remember not only what words are being said but also how they are being said.

2. Don’t be afraid to ask for what you want!

It can sometimes feel wrong or selfish to ask your partner for things. But if they truly care about you then they will be more than happy to do something that makes you happy. Don’t be afraid to ask for what you want!

3. Listen to your partner!

This is also a very important aspect of communicating better in a relationship. Many couples forget that listening can be just as powerful and meaningful as talking, if not more so.

4. Be open about how you’re feeling!

When talking to your partner, it’s important that both of you are being completely honest with the other person and not hiding anything from them. It can be hard at first but once you get into a habit of telling each other exactly what you think or feel then it will become much easier.

5. Ask questions!

Asking your partner questions can be a great way to communicate better in a relationship because it allows them the chance to open up and talk about how they are feeling, which is an important part of being able to feel loved by another person.

6. Be patient!

7. Don’t expect your partner to read your mind!

8. Have a conversation, not an argument!

Arguments are one of the worst ways to communicate in any relationship. Some people get so caught up in their own emotions that they can’t let go and move on from certain things when it’s time to actually resolve them together.

This means no yelling or using derogatory names with your partner; even if you’re “just kidding”. Using disrespectful language is never okay. If you’re having an argument with your partner, take a break and come back to it when both of you are calm instead of allowing things to escalate into something worse than they need to be.

9. Don’t go to bed angry!

This is one of the most common mistakes people make in relationships. Many couples want to avoid conflict so they just let certain things slide until it’s too late and they are upset with each other for much longer than necessary.

If you have an issue that needs resolving, then bring it up soon after or even better, the same day you think about it. Doing this will help your relationship stay strong and built on trust, rather than resentment for not speaking up sooner.

10. Show you care for your partner!

Although it seems simple, many people forget to show their significant others how much they love them. A lot of times small gestures can make a big difference in the relationship and even prevent issues that are bound to come up later on down the road if not dealt with quickly.

Make an effort to do things you know they enjoy, even if it’s something small like cooking their favorite dish or surprising them with a gift. These little actions will remind your partner how much you care for them and can strengthen the bond in any relationship!

11. Remember that it’s okay if one of you is more talkative than the other!

The main goal should always be to meet in the middle and communicate as equals. If your partner isn’t a huge fan of talking, then don’t take it personally or think they aren’t interested in what you have to say. This doesn’t mean they are trying to push you away or are being dismissive, there may be other factors that could be playing into it.

Find out if they’re feeling stressed at work and want your support with something separate from the relationship before assuming anything. This kind of effort will make them feel loved by their partner instead of neglected which is key in any healthy relationship!

12. Realize that your relationship is worth the effort!

If you want to make things work in your romantic relationship, both people need to be committed and willing to put forth all of the necessary effort. This means setting aside time for one another instead of always putting other priorities above them; like friends or family members

13. Never stop communicating!

This point ties up the whole article which is that communication in any relationship isn’t something you can just do one time and then forget about. If you want your partner to truly know how you feel, then it’s important to talk with them on a consistent basis instead of waiting for special occasions or times when you’re upset.

What Are the Popular Ways to Communicate With Customers?

Modern-day communication is not limited to traditional channels such as written letters or phone calls. Rapid innovation has given birth to digital channels such as live chat, email, social media, and more.

Phone: The phone is great for resolving complex issues that cannot be resolved on other channels. For instance, a technical agent can direct the customer to take the necessary troubleshooting steps. Moreover, nothing is more reassuring than a calm human voice.

Email: To get things into perspective, there are more than 4 billion email users in the world. Email is one of the most cost-effective communication channels available to mankind. Email threads can be used to track the complete customer conversation.

Live Chat: Chat is one of the fastest methods of communicating with customers. Customer service reps can interact with customers in real-time and explore cross-selling or upselling opportunities.

Social Media: There is no doubt that the coming decade will be dominated by social media platforms. There is no need to make any heavy investment as you only require a social media page. You can share regular updates with customers and even run paid promotions to reach a wider audience. You can make the most out of your social media efforts with social media marketing tools available in the market.

Resource:

https://psycatgames.com/magazine/conversation-starters/how-to-communicate-better-in-a-relationship/
https://www.proprofsdesk.com/blog/how-to-communicate-with-customers/
https://psychcentral.com/blog/imperfect/2017/01/how-to-communicate-your-feelings

Brand Strategy Framework: A 5-Step Process to Help You Stand Out

Steps in the brand strategy process

How to develop a brand strategy

Categories

Categories

Brand Strategy Framework: A 5-Step Process to Help You Stand Out

Each of them has placed their companies in the minds of particular consumers – like you and me – through their unique positioning, messaging, personality, and feeling.

Want to know more about the importance of brand strategy for your business?

Brand strategy course

BRAND STRATEGY MASTERCLASS

What is brand strategy?

What’s a brand strategy for?

Brand strategy delivers specific goals and tactics to guide business decisions till creating that special emotional connection. It is the foundational piece for building a successful brand since it draws out:

This way, you create a coherent and consistent brand image in the customers’ hearts and minds. To make a brand strategy competitive, having yourself a strong knowledge base of branding is necessary.

As such, branding delivers a huge opportunity for a far more prosperous relationship with the target audiences. That depth and breadth of relationship, in turn, create significant economic value for the business in the long run.

Look at the success of strong brands like Coca-Cola, Apple, Adidas, or Samsung, who achieve a substantial premium in mergers and acquisitions. The power of those names is the proof of branding towards success.

Outline of a complete brand strategy

Step 1: Develop branding prerequisites

Identify the target audience: Who are you for?

Competitor analysis: Who are you against?

Digging deeper into your target audience group is just the first step of a long-term inter-departmental plan for a brand. Knowing your customers is not enough; you need to pay serious attention to your competitors.

One of the easiest ways to make a brand strategy is to learn from competitors, find out what makes them fail or succeed and modify your approach to compete. Most importantly, to become the best, you need to know who you’re competing with.

Step 2: Define your brand

You already gather enough information about your market, including the target market and the extent of competition. You’re ready for the 2nd step on how to make a brand strategy – Defining your brand.

By defining these things, you can open up possibilities to position your brand as a better version of competitors and give the audience a persuasive reason to pick you instead of other brands.

“To create and operate a national brand of value-oriented, business-travel hotels that deliver exceptional value to customers and superior profits to franchisees and investors.” (Candlewood Suites)

We can see a massive difference in how both brands deliver their value as well as define the development route. Of course, these statements are closely related to each brand’s objective.

Step 3: Establish the core brand attributes

Once you complete defining your internal brand, now is the time to devise a strategy of conveying your value and mission to the target audience through specific brand attributes.

Brand personality

Brand personality is a framework allowing an organization to shape how the target audience feels about its mission statement, products or services. It will entice positive actions of a specific consumer segment that benefit the firm.

By associating themselves with every moment you think of “Happiness,” Coca-Cola successfully builds a bubbly, friendly, and fun-loving persona in global consumers’ minds. Most importantly, this personality reflects exactly the spirit mentioned in Coca Cola’s mission statement:

Brand voice

Brand visual identity

The first thing that comes to mind when most people think of branding is regularly its logo, colors, typography, and other design elements. Thus, the brand’s visual identity is regularly known as the “face” of a brand.

As mentioned several times, a brand’s strength is determined by its consistency. This goes the same way with brand visual elements. In other words, a prominent visual identity should be purposeful, intuitive, and able to convey a brand’s personality.

Most professional bands will have a brand guideline that governs all the design and general look-and-feel of a brand. Its function is to guide and shape all brand content for logo, website, advertisement, and other marketing collateral in a consistent style.

Brand Storytelling

Basically, Apple is a hardware and software manufacturer. Many companies can do exactly things like Apple in the world. But why does Apple still keep its role as a game-changer in the marketplace?

Though Apple doesn’t have an official mission statement on its website at the present, all its press releases, posts, brand voices & messages highlight a consistent brand personality.

Use your brand voice to share your brand’s history, challenges, successes, and value proposition – Things that differentiate your brand from competitors. Significantly, no other brand can copy yours.

Step 4: Analysis and Optimization

Still, depending on your customers’ reaction and the strategy’s effectiveness, you may need to change and modify your brand strategy that precisely fits customers’ insights. Understanding what’s working and what’s not to pivot, optimize and improve.

Elements of a Brand Strategy

Sub-strategy Goals and approach
Brand objective Your vision, mission, and purpose. Why does your company exist and what impact will you have on your audience, community, or even the world?
Target audience Speaking of your audience, who are they? What are their interests, needs, passions, and habits? Understanding them intimately is critical for your success – so don’t skimp on this.
Brand positioning Carving out your slice of the market. What does it take for you to be a big deal in your audience’s life, and what strategies will you implement to get there?
Brand identity What people see when they interact with your brand – your visual identity like logos and images, as well as your tone and voice, customer support, and reputation. Bonus points for storytelling that incorporates your brand objective in a meaningful way.
Marketing strategy Playing the long-game, how will you communicate what you’re all about, in a way that your audience is actually receptive to? How will you build and nurture your customer relationships? This can include everything from social media to paid ads to email marketing .
  1. Plan: This is the intel phase. Before you start your brand-building strategies, do your research to make sure you have a solid handle on the market, your specific niche, your competitors, and the roots for your marketing strategy.
  2. Build: Once you have a basic plan in place, dive into those brand-building steps. Create your brand identity, including your logo, color palette, and other visuals. Create your website, social channels, and other media through which you’ll execute your brand strategy plan.
  3. Execute: Marketing is the fuel for your brand engine. Launch your brand and fully utilize all the messaging strategies you planned and marketing channels you built. Don’t stop until … ever. Just don’t stop.

Do Your Research

Create an Awesome Brand Identity

During your research phase, it’s basically impossible to not get inspired with ideas for your own brand identity. That’s why we recommend dipping your toes into the market before making any final decisions over your identity and aesthetic.

Color palette: Pick three to five colors, and stick to them for all of your branding and marketing materials. This will help to solidify brand recognition. Oh, and don’t forget about color psychology to set the mood.

Photos and art: In the world of online shopping, killer visuals are key. If you’re dropshipping, take awesome gorgeous product photos . Set the stage with lighting, imagery, models, and accessories, and then carry those themes throughout.

Storytelling: Emotion goes a long way. Create a bond with your customers by giving them your backstory. How did the brand start? What are your values and mission? Your dreams and promises? Get personal.

A beautiful website: Please don’t send people to a glitchy, slow, or sketchy website. This is exponentially more important for an ecommerce business, where your site is your backbone. One study showed that 94 percent of respondents have rejected or mistrusted a site based on the web design alone … don’t be that site.

Develop an Actionable Marketing Plan

Social media marketing: The world – and all its online shoppers – are at your fingertips with platforms like Instagram, Facebook, Snapchat, YouTube, and more. In addition to organic posting, try paid tactics like influencer marketing and social media ads .

Content marketing: This is a big deal. Technically, every product video you create, social media post you make, email you send, or blog post you publish is content marketing. When you use content marketing best practices to pull customers through your sales funnel, it can be massively impactful.

Email marketing: Email marketing is yet another effective tool for your sales funnel. One study found that email is 40 times more effective at helping companies acquire new customers than Twitter or Facebook. It’s powerful stuff.

Be Reliable and Trustworthy

Consistency is key. Don’t start out with haute couture branding and then veer left field into soccer mom chic territory. Likewise, don’t use deeply emotional messaging and switch to sarcasm and jokes.

Before making any merchandising, branding, or marketing decisions, ask yourself – Is this in line with my branding strategy? Does it “fit” with everything else and enhance the narrative I started?

In addition to keeping your branding and messaging consistent, it’s also critical that you keep all the promises you make. If you offer shipping in one week, those packages better darn well get there in one week.

Creating a Brand Strategy: Examples to Inspire You

Target audience focus: Mollyjogger

mollyjogger brand strategy

You can see this profound understanding of the brand’s audience in virtually every aspect of its brand identity – from the deep forest greens and river blues in their color palette, to the fun and adventurous brand fonts, to the lifestyle photography that showcases their products in action.

You can’t beat the personal touch of that red station wagon packed to the brim with camping equipment. The type of vehicle alone is a clear example that their audience lives a more humble lifestyle that leans away from luxury and more toward rugged.

Brand storytelling: Tropical Sun

brand storytelling Tropical Sun website

It connects “the UK’s thriving ethnic communities” back to their culture and brings them together. Humanizing the brand is so much more powerful than any generic list of health benefits or product quality.

Cohesive marketing: Harper Wilde

Harper Wide's brand strategy

Right off the bat, you can see that Harper Wilde donates a portion of profits to The Girl Project , an initiative that puts girls through primary school. The owners also work with a manufacturer that strives to empower Sri Lankan women.

Sources:

https://freshsparks.com/brand-strategy-framework/
https://www.mageplaza.com/blog/how-to-make-a-brand-strategy.html
https://www.oberlo.com/blog/brand-strategy