Top Content Marketing Trends for 2022

video content marketing trends

Content Marketing Trends: 6 Types of Content To Drive Brand Success

The quote perfectly explains why content is so crucial in today’s age where the consumers do not entertain promotional valueless content; instead, they are looking for value-driven purposeful content. In today’s blog post we will be focusing on such content marketing trends for 2022 which every marketer should know about and focus on this year!

Making statements about the importance of content marketing and content strategy before every new year starts is a mainstream thing that does not impact or influence anyone due to its vagueness and irrelevance.

Therefore, we have identified some key insights into the current content marketing scenario and crucial trends that need to be acknowledged & leveraged for your marketing & promotions.

1. Interactive content

Polls and quizzes are great to quickly engage your audience on social media and gather sales intel on what your target audience is really like. They can also be integrated into your blogs and landing pages, making them more engaging and bringing in more leads.

Example of a quiz on social media - Interactive content for B2B Marketing

Interactive videos have captured marketers’ attention since the arrival of Bandersnatch , so CTAs in videos are now a must. According to MarketingCharts , this form of content is prevalent because it allows customers to feel like decision-makers (which they are).

Top Online Video Qualities for Consumers

Emphasis on relevant long-form content

Gone are the days of being able to bang out a 300-word article and watch it rise like a phoenix to the top of all the SERPs. Since the goal of search engines is to provide people with the answers to their searches, it’s only logical that they’d value well-researched long-form content as opposed to vapid clickbait. Google ads remain a lucrative industry and can be a very effective content marketing strategy, especially for transactional searches, like shopping. But users overwhelmingly click on organic results for most informational searches.

So what does this trend mean for content creators? First, you’re better off writing fewer well-researched, high-quality content pieces that are a minimum of 1,000 words than lots of frivolous junk. Second, investing the time and effort in making an editorial plan to make sure you produce the types of content that resonate with your target audience will pay off.

Featured Experts

Commentary from experts that lends credibility to your content can help you stand out. That’s why including comments from a subject matter or featured expert could benefit your content’s performance.

Generative media is increasing in use the same way that natural language generation (NLG) is. Like NLG, generative media uses AI to create content. The only difference is it makes computer-generated images rather than text.

Tyler Lastovich of Lastly Studios predicted growth in generative media some time ago. As Lastovich points out, although there’s been a surge in use, we’ve yet to see its full potential. For instance, content marketers could use it in areas like:

According to a senior analyst at Techna, trial versions of generative design, cloud-based generative design solutions, and the rising integration of 3D printing with generative designs are just a few of the reasons behind this content marketing trend.

Sources:

https://taggbox.com/blog/content-marketing-trends/
https://www.cience.com/blog/content-marketing-trends
https://rellify.com/blog/top-content-marketing-trends/
https://neilpatel.com/blog/content-marketing-trends/

How to Communicate with Customers Effectively

Service Level Agreements (SLA) for prioritize customer issues that demand urgent resolution

How to communicate better in a relationship

It’s important for couples to learn how to communicate better if they want their relationships to work out in the long term. It takes a lot of patience, but when both people are willing to work towards finding a solution together, they’ll be able to build stronger connections that will last. Here are the ground rules for a healthy relationship:

1. Be Open and Honest: Being honest with one another is important. You should never keep secrets from your partner, even if it’s something that might upset them. Keeping things to yourself can end up causing more problems down the line because you’re not being upfront about what’s going on in your life. Letting someone know how you feel will help the other person understand you better.

2. Check Your Emotions: Sometimes, our emotions can get in the way of communicating with one another because it’s easy to say things that are hurtful when we’re angry or upset about something. It’s important to go into a conversation calm and collected so that you can talk through your issues without it ending in a fight. This can help your partner get to know you better and understand how they’re making you feel.

3. Give One Another Time: Sometimes, our partners need time by themselves to think about their emotions or what’s going on in their lives without us being there to nag them about how we want things done differently. It might seem like a good idea to get impatient with your partner, but being supportive can help them be more open and understanding when they come back around.

4. Give Each Other Space: Time apart from one another is also important so that you both have time to do the things that make you happy without feeling guilty about leaving each other out of it. You don’t have to spend every waking moment with one another. A little bit of space can help you stay connected even when you’re not together and make the time that you do spend together more special.

13 Easy Ways To Communicate Better In A Relationship

Communication is important in every relationship because it allows both people to know how they are feeling and what their partner needs. If you don’t communicate, then it’s impossible to have a healthy long-lasting relationship with another person.

If you want your relationship to work out, then it’s important that both people feel like they are heard and understood by the other partner. Keep reading to find out 13 easy ways to communicate better with your partner!

1. Avoid blaming your partner!

This means that instead of communicating with blaming, you can talk about how things make you feel without putting those feelings directly on them. Because one of the most effective ways to communicate is with a non-attacking and open style. It’s important to remember not only what words are being said but also how they are being said.

2. Don’t be afraid to ask for what you want!

It can sometimes feel wrong or selfish to ask your partner for things. But if they truly care about you then they will be more than happy to do something that makes you happy. Don’t be afraid to ask for what you want!

3. Listen to your partner!

This is also a very important aspect of communicating better in a relationship. Many couples forget that listening can be just as powerful and meaningful as talking, if not more so.

4. Be open about how you’re feeling!

When talking to your partner, it’s important that both of you are being completely honest with the other person and not hiding anything from them. It can be hard at first but once you get into a habit of telling each other exactly what you think or feel then it will become much easier.

5. Ask questions!

Asking your partner questions can be a great way to communicate better in a relationship because it allows them the chance to open up and talk about how they are feeling, which is an important part of being able to feel loved by another person.

6. Be patient!

7. Don’t expect your partner to read your mind!

8. Have a conversation, not an argument!

Arguments are one of the worst ways to communicate in any relationship. Some people get so caught up in their own emotions that they can’t let go and move on from certain things when it’s time to actually resolve them together.

This means no yelling or using derogatory names with your partner; even if you’re “just kidding”. Using disrespectful language is never okay. If you’re having an argument with your partner, take a break and come back to it when both of you are calm instead of allowing things to escalate into something worse than they need to be.

9. Don’t go to bed angry!

This is one of the most common mistakes people make in relationships. Many couples want to avoid conflict so they just let certain things slide until it’s too late and they are upset with each other for much longer than necessary.

If you have an issue that needs resolving, then bring it up soon after or even better, the same day you think about it. Doing this will help your relationship stay strong and built on trust, rather than resentment for not speaking up sooner.

10. Show you care for your partner!

Although it seems simple, many people forget to show their significant others how much they love them. A lot of times small gestures can make a big difference in the relationship and even prevent issues that are bound to come up later on down the road if not dealt with quickly.

Make an effort to do things you know they enjoy, even if it’s something small like cooking their favorite dish or surprising them with a gift. These little actions will remind your partner how much you care for them and can strengthen the bond in any relationship!

11. Remember that it’s okay if one of you is more talkative than the other!

The main goal should always be to meet in the middle and communicate as equals. If your partner isn’t a huge fan of talking, then don’t take it personally or think they aren’t interested in what you have to say. This doesn’t mean they are trying to push you away or are being dismissive, there may be other factors that could be playing into it.

Find out if they’re feeling stressed at work and want your support with something separate from the relationship before assuming anything. This kind of effort will make them feel loved by their partner instead of neglected which is key in any healthy relationship!

12. Realize that your relationship is worth the effort!

If you want to make things work in your romantic relationship, both people need to be committed and willing to put forth all of the necessary effort. This means setting aside time for one another instead of always putting other priorities above them; like friends or family members

13. Never stop communicating!

This point ties up the whole article which is that communication in any relationship isn’t something you can just do one time and then forget about. If you want your partner to truly know how you feel, then it’s important to talk with them on a consistent basis instead of waiting for special occasions or times when you’re upset.

What Are the Popular Ways to Communicate With Customers?

Modern-day communication is not limited to traditional channels such as written letters or phone calls. Rapid innovation has given birth to digital channels such as live chat, email, social media, and more.

Phone: The phone is great for resolving complex issues that cannot be resolved on other channels. For instance, a technical agent can direct the customer to take the necessary troubleshooting steps. Moreover, nothing is more reassuring than a calm human voice.

Email: To get things into perspective, there are more than 4 billion email users in the world. Email is one of the most cost-effective communication channels available to mankind. Email threads can be used to track the complete customer conversation.

Live Chat: Chat is one of the fastest methods of communicating with customers. Customer service reps can interact with customers in real-time and explore cross-selling or upselling opportunities.

Social Media: There is no doubt that the coming decade will be dominated by social media platforms. There is no need to make any heavy investment as you only require a social media page. You can share regular updates with customers and even run paid promotions to reach a wider audience. You can make the most out of your social media efforts with social media marketing tools available in the market.

Resource:

https://psycatgames.com/magazine/conversation-starters/how-to-communicate-better-in-a-relationship/
https://www.proprofsdesk.com/blog/how-to-communicate-with-customers/
https://psychcentral.com/blog/imperfect/2017/01/how-to-communicate-your-feelings

41 Smart Tips to Improve Communication in the Workplace

improve communication in the workplace - intranet software articles newsletter

14 Proven Ways to Improve Your Communication Skills

Steve Jobs inspired his employees to strive for perfect hardware products. Jack Welch mentored the senior leadership team of GE to new heights. Jeff Bezos is known for articulating the Amazon ethos clearly to employees and the world. All of these leaders possess outstanding leadership skills.

One study found that nonverbal communication accounted for 55 percent of how an audience perceived a presenter. That means that the majority of what you say is communicated not through words, but through physical cues.

To communicate clearly and confidently, adopt proper posture. Avoid slouching, folding your arms or making yourself appear smaller than you are. Instead, fill up the space you are given, maintain eye contact and (if appropriate) move around the space.

Have an “open door” policy.

Having honest dialogue with managers and CEOs is a delicate—and challeninging—situation for many employees. Some feel uncomfortable being forthright with their boss, and as a result, sugarcoat opinions or do not speak up. An “open door” policy where your employees are encouraged to bring anything to your attention is an incredibly beneficial way to motivate employees and improve communication. It builds connections and encourages meaningful conversations so you can make positive changes to your workplace. If staff are not approaching you, always remember our #1 tip: reach out to your employees periodically.

Communication isn’t just the verbal exchange of information between people. It’s also information. No matter the job, document management and knowledge sharing are vital to everyday tasks and your employees need to find files, spreadsheets, and answers, easily. Centralize all of this information in your company knowledge base. To improve workplace communication, you need to prioritize how staff finds what they need to do their jobs.

Take advantage of social media.

Social media is a powerful aid for businesses communicating with customers and prospects. It also enhances internal collaboration. Encourage employees to “like”, comment, and share interesting posts about your organization. This sparks conversations, educates employees about something they didn’t know about, and boosts morale. You can also embed your social media channels into your intranet, so employees always know what your company is sharing with the public.

effective employee communication at work - social media videos

Allow employees to share their interests with each other to create meaningful, work-related conversations. This is a great way to combine relationship-building with your business’s goals and philosophies.

Resource:

https://www.entrepreneur.com/article/300466
https://axerosolutions.com/blog/41-smart-tips-to-improve-communication-in-the-workplace

Brand Strategy Framework: A 5-Step Process to Help You Stand Out

Steps in the brand strategy process

How to develop a brand strategy

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Brand Strategy Framework: A 5-Step Process to Help You Stand Out

Each of them has placed their companies in the minds of particular consumers – like you and me – through their unique positioning, messaging, personality, and feeling.

Want to know more about the importance of brand strategy for your business?

Brand strategy course

BRAND STRATEGY MASTERCLASS

What is brand strategy?

What’s a brand strategy for?

Brand strategy delivers specific goals and tactics to guide business decisions till creating that special emotional connection. It is the foundational piece for building a successful brand since it draws out:

This way, you create a coherent and consistent brand image in the customers’ hearts and minds. To make a brand strategy competitive, having yourself a strong knowledge base of branding is necessary.

As such, branding delivers a huge opportunity for a far more prosperous relationship with the target audiences. That depth and breadth of relationship, in turn, create significant economic value for the business in the long run.

Look at the success of strong brands like Coca-Cola, Apple, Adidas, or Samsung, who achieve a substantial premium in mergers and acquisitions. The power of those names is the proof of branding towards success.

Outline of a complete brand strategy

Step 1: Develop branding prerequisites

Identify the target audience: Who are you for?

Competitor analysis: Who are you against?

Digging deeper into your target audience group is just the first step of a long-term inter-departmental plan for a brand. Knowing your customers is not enough; you need to pay serious attention to your competitors.

One of the easiest ways to make a brand strategy is to learn from competitors, find out what makes them fail or succeed and modify your approach to compete. Most importantly, to become the best, you need to know who you’re competing with.

Step 2: Define your brand

You already gather enough information about your market, including the target market and the extent of competition. You’re ready for the 2nd step on how to make a brand strategy – Defining your brand.

By defining these things, you can open up possibilities to position your brand as a better version of competitors and give the audience a persuasive reason to pick you instead of other brands.

“To create and operate a national brand of value-oriented, business-travel hotels that deliver exceptional value to customers and superior profits to franchisees and investors.” (Candlewood Suites)

We can see a massive difference in how both brands deliver their value as well as define the development route. Of course, these statements are closely related to each brand’s objective.

Step 3: Establish the core brand attributes

Once you complete defining your internal brand, now is the time to devise a strategy of conveying your value and mission to the target audience through specific brand attributes.

Brand personality

Brand personality is a framework allowing an organization to shape how the target audience feels about its mission statement, products or services. It will entice positive actions of a specific consumer segment that benefit the firm.

By associating themselves with every moment you think of “Happiness,” Coca-Cola successfully builds a bubbly, friendly, and fun-loving persona in global consumers’ minds. Most importantly, this personality reflects exactly the spirit mentioned in Coca Cola’s mission statement:

Brand voice

Brand visual identity

The first thing that comes to mind when most people think of branding is regularly its logo, colors, typography, and other design elements. Thus, the brand’s visual identity is regularly known as the “face” of a brand.

As mentioned several times, a brand’s strength is determined by its consistency. This goes the same way with brand visual elements. In other words, a prominent visual identity should be purposeful, intuitive, and able to convey a brand’s personality.

Most professional bands will have a brand guideline that governs all the design and general look-and-feel of a brand. Its function is to guide and shape all brand content for logo, website, advertisement, and other marketing collateral in a consistent style.

Brand Storytelling

Basically, Apple is a hardware and software manufacturer. Many companies can do exactly things like Apple in the world. But why does Apple still keep its role as a game-changer in the marketplace?

Though Apple doesn’t have an official mission statement on its website at the present, all its press releases, posts, brand voices & messages highlight a consistent brand personality.

Use your brand voice to share your brand’s history, challenges, successes, and value proposition – Things that differentiate your brand from competitors. Significantly, no other brand can copy yours.

Step 4: Analysis and Optimization

Still, depending on your customers’ reaction and the strategy’s effectiveness, you may need to change and modify your brand strategy that precisely fits customers’ insights. Understanding what’s working and what’s not to pivot, optimize and improve.

Elements of a Brand Strategy

Sub-strategy Goals and approach
Brand objective Your vision, mission, and purpose. Why does your company exist and what impact will you have on your audience, community, or even the world?
Target audience Speaking of your audience, who are they? What are their interests, needs, passions, and habits? Understanding them intimately is critical for your success – so don’t skimp on this.
Brand positioning Carving out your slice of the market. What does it take for you to be a big deal in your audience’s life, and what strategies will you implement to get there?
Brand identity What people see when they interact with your brand – your visual identity like logos and images, as well as your tone and voice, customer support, and reputation. Bonus points for storytelling that incorporates your brand objective in a meaningful way.
Marketing strategy Playing the long-game, how will you communicate what you’re all about, in a way that your audience is actually receptive to? How will you build and nurture your customer relationships? This can include everything from social media to paid ads to email marketing .
  1. Plan: This is the intel phase. Before you start your brand-building strategies, do your research to make sure you have a solid handle on the market, your specific niche, your competitors, and the roots for your marketing strategy.
  2. Build: Once you have a basic plan in place, dive into those brand-building steps. Create your brand identity, including your logo, color palette, and other visuals. Create your website, social channels, and other media through which you’ll execute your brand strategy plan.
  3. Execute: Marketing is the fuel for your brand engine. Launch your brand and fully utilize all the messaging strategies you planned and marketing channels you built. Don’t stop until … ever. Just don’t stop.

Do Your Research

Create an Awesome Brand Identity

During your research phase, it’s basically impossible to not get inspired with ideas for your own brand identity. That’s why we recommend dipping your toes into the market before making any final decisions over your identity and aesthetic.

Color palette: Pick three to five colors, and stick to them for all of your branding and marketing materials. This will help to solidify brand recognition. Oh, and don’t forget about color psychology to set the mood.

Photos and art: In the world of online shopping, killer visuals are key. If you’re dropshipping, take awesome gorgeous product photos . Set the stage with lighting, imagery, models, and accessories, and then carry those themes throughout.

Storytelling: Emotion goes a long way. Create a bond with your customers by giving them your backstory. How did the brand start? What are your values and mission? Your dreams and promises? Get personal.

A beautiful website: Please don’t send people to a glitchy, slow, or sketchy website. This is exponentially more important for an ecommerce business, where your site is your backbone. One study showed that 94 percent of respondents have rejected or mistrusted a site based on the web design alone … don’t be that site.

Develop an Actionable Marketing Plan

Social media marketing: The world – and all its online shoppers – are at your fingertips with platforms like Instagram, Facebook, Snapchat, YouTube, and more. In addition to organic posting, try paid tactics like influencer marketing and social media ads .

Content marketing: This is a big deal. Technically, every product video you create, social media post you make, email you send, or blog post you publish is content marketing. When you use content marketing best practices to pull customers through your sales funnel, it can be massively impactful.

Email marketing: Email marketing is yet another effective tool for your sales funnel. One study found that email is 40 times more effective at helping companies acquire new customers than Twitter or Facebook. It’s powerful stuff.

Be Reliable and Trustworthy

Consistency is key. Don’t start out with haute couture branding and then veer left field into soccer mom chic territory. Likewise, don’t use deeply emotional messaging and switch to sarcasm and jokes.

Before making any merchandising, branding, or marketing decisions, ask yourself – Is this in line with my branding strategy? Does it “fit” with everything else and enhance the narrative I started?

In addition to keeping your branding and messaging consistent, it’s also critical that you keep all the promises you make. If you offer shipping in one week, those packages better darn well get there in one week.

Creating a Brand Strategy: Examples to Inspire You

Target audience focus: Mollyjogger

mollyjogger brand strategy

You can see this profound understanding of the brand’s audience in virtually every aspect of its brand identity – from the deep forest greens and river blues in their color palette, to the fun and adventurous brand fonts, to the lifestyle photography that showcases their products in action.

You can’t beat the personal touch of that red station wagon packed to the brim with camping equipment. The type of vehicle alone is a clear example that their audience lives a more humble lifestyle that leans away from luxury and more toward rugged.

Brand storytelling: Tropical Sun

brand storytelling Tropical Sun website

It connects “the UK’s thriving ethnic communities” back to their culture and brings them together. Humanizing the brand is so much more powerful than any generic list of health benefits or product quality.

Cohesive marketing: Harper Wilde

Harper Wide's brand strategy

Right off the bat, you can see that Harper Wilde donates a portion of profits to The Girl Project , an initiative that puts girls through primary school. The owners also work with a manufacturer that strives to empower Sri Lankan women.

Sources:

https://freshsparks.com/brand-strategy-framework/
https://www.mageplaza.com/blog/how-to-make-a-brand-strategy.html
https://www.oberlo.com/blog/brand-strategy

10 Ways to Bring Positive Energy Into Your Life

Happy people working

Keep on Moving!

1 According to the laws of physics, all objects in nature are in constant motion. This also applies to the human body. Genes, the environment, and lifestyle lead to changes in cells. Your muscles grow old and lose their mass and strength, and the joints become less flexible. These cellular changes also limit the activity of the heart muscle. As a result, any work becomes more tiring.
So, how can one have more energy after 60? To counteract age changes, doctors recommend 150 minutes per week (that is two and a half hours) of aerobic activity:

Regularly perform stretching exercises to maintain muscle mass. Yoga classes will be suitable. However, always remember – this is not a competition. Do not harm yourself by trying to beat the record.
If you haven’t done any sports for a long time, first visit your doctor or a physiotherapist to recommend something that suits you. Determine the load of the classes you should take.

Wondering How You Can Get Positive Energy?

1. Be aware of your negative thoughts and emotions

Barbara Fredrickson, a positive psychology researcher at the University of North Carolina, in her landmark paper, provides surprising insights into what negative thoughts and emotions do to your brain.
Negative emotions and thoughts narrow your brain and focus your thoughts.

But the truth is, your mind is programmed to respond to negative emotions in the same way. So every time you feel fearful, you automatically shut yourself off from the outside world and limit your options.

2. Avoid speaking of your problems, diseases, illnesses, or worries

3. Meditate

In this research, Fredrickson and her colleagues revealed that people who meditate daily experience display more positive emotions than those who do not. On top of that, people who meditated also built valuable long-term skills. For example, three months after the experiment was over, the people who meditated daily continued to display increased mindfulness, purpose in life, social support, and decreased illness symptoms.

how to meditate relax

They are impermanent. They occur and they dissipate out of your control. So as you practice meditation, what you are practicing is dissociating yourself with your thoughts and emotions, with any construct that you perceive as self. It’s called a transpersonal consciousness that allows you to dwell on the positive energy of love, compassion, joy, peace, and unity.

Meditation practice helps you cultivate presence at the moment. When you withdraw yourself from the outside world, you tap into the essence of the present moment. And being fully in the present moment, you tap into higher consciousness devoid of fear and anxiety.

4. Avoid gossip

At the core of it, gossip is about criticizing and judging others. Remember that everything is energy, so when you place your focus on judging others, you project negative energy, that will get back to you.

5. Avoid falling asleep with the TV on

When you are asleep, your mind goes into delta brainwave frequency. Delta waves are the slowest of all. It’s the direct access to your subconscious. And it’s the ideal choice for deep and powerful reprogramming.

6. Start journaling the moments of gratitude every day

This study, published in the Journal of Research in Personality, examined a group of 90 undergraduate students who were split into two groups. The first group wrote about an intensely positive experience each day for three consecutive days. The second group wrote about a control topic.

Three months later, the students who wrote about positive experiences had better mood levels, fewer visits to the health center, and experienced fewer illnesses.
Gratitude is one of the highest vibrational emotions that you can experience.

Journal moments of gratitude

And when you journal your moment of gratitude every day, you instantly raise your vibration by simply thinking about those positive experiences. Remember, that your subconscious mind doesn’t make a difference between actual reality and imaginary. What you imagine is as real as what you perceive with your 5 senses. So thinking about positive moments has the same effect as actual experience.

7. Visualize the best scenarios

8. Let go of the past

Learn from your mistakes, learn from others’ mistakes, remember that no unkind or thoughtless action ever comes from love but from a place of deep inner pain (you can be compassionate to that pain without condoning the acting out of it) and release the energetic burden you carry: grudges, resentments, pain, hurt, disappointments, sadness, anger, guilt.

9. Laugh! Smile!

Laugh and smile

10. Sweat it off

And in the middle of a long bike ride, walk or swim… or in the middle of the climbing wall, you may suddenly have an epiphany. Or, at least for a while, you will be fully present and not worried about the future.

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40 Genius Ways to Have More Energy After 40

women doing yoga, long marriage tips

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Most people living in the modern world are after more energy. We work too hard, make more commitments than we can handle, and—at least for most people—getting enough sleep is a laughably unrealistic dream. Add aging to the mix, and we’re done for.

But even post-40, there are plenty of strategies you can use up your drive for both work and play. From mental tricks to key nutrients to add to your diet to scheduling smarter, here’s how to boost your energy so you can make your 40s your best decade yet. And if you find yourself in need of an energy boost right this second, try one of these 50 Ways To Be a Higher-Energy Person Immediately.

Man Relaxing More Energy After 40

The urge to do everything and take advantage of all opportunities may be strong, but the reality is that when you’re in your 40s, you can’t constantly bounce from one thing to the next without taking a break. Schedule in rest time in between social and family obligations, and you’ll find yourself feeling more excited about everything on your plate rather than overwhelmed and run down.

Man Texting Significant Other Energy After 40

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File this under: Weird energy tricks that actually work. According to a study in Psychophysiology, thinking about a romantic partner can boost blood glucose and “eustress” (aka the good kind of stress) levels, which provides a boost of energy over time. Whether you’ve been with your partner for ages or are seeing someone new, it looks like thinking about them often could work wonders for your perkiness. And if you don’t have a partner yet, be sure you know The Secret to Making a Great First Impression.

To feel your best, you need fuel in the tank, which means not leaving long gaps between meals and snacks. Instead of of having just three square meals a day, make sure you’re not going longer than four hours without food.

Yes, really. As we age, it becomes more and more tempting to spend time in bed without actually sleeping. This can make it harder for you to get good quality sleep, according to Harvard Health Publishing. Here’s the solution they suggest: Don’t nap during the day, and start out with just four hours of sleep per night.

For as long as you feel you’re getting good quality sleep during the time you’re in bed, keep adding 15 to 30 minutes of sleep per night. This method encourages more restful sleep in the long-term, even though it might seem counterintuitive at first. These 70 Tips For Your Best Sleep Ever should lead you in the right direction.

Avocado Toast Energy After 40

Potassium is a nutrient you don’t hear about as often as others, but it’s important to your energy levels and overall health, especially as you get older. One of the biggest benefits of the nutrient is improved heart health and lower blood pressure, and being deficient in it can seriously zap your desire to do anything or go anywhere. Adults need around 4,700 milligrams of the stuff per day, which is actually quite a lot. Incorporate foods like avocado, spinach, dried apricots, and sweet potato to ensure you’re getting enough of the stuff. These are all some of the 30 Best Foods for Maximizing Your Energy Levels.

Woman Getting a Physical Energy After 40

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The truth is, when you hit your 40s, there are some physiological reasons you might be feeling low energy, from thyroid imbalances to perimenopause to lower testosterone levels. If you’re feeling low on fuel all the time, it’s worth checking in with your doctor about what’s going on; it could be a quick and easy fix. Also, it will help you to know the 10 Secrets for Maximizing Any Doctor’s Visit.

You might think essential oils are BS, but some of them are actually research-backed. “Peppermint is that essential oil that you need on the nightstand,” says Isaac Jones, DC, a functional nutrition expert and chiropractor. “Whether you were out too late with friends or you were up rocking a teething baby, peppermint will do the trick when you need to wake up and get going. It will also boost your performance throughout the day. A study in the Journal of Phytomedicine showed significant improvement in athletic performance when subjects were given peppermint oil.”

Resource:

https://myallamericancare.com/blog/2020/02/24/energy-boost-for-elderly-people-7-ways-to-maintain-energy/
https://blog.mindvalley.com/positive-energy/
https://bestlifeonline.com/ways-to-have-more-energy-after-forty/