Content Marketing Trends: 6 Types of Content To Drive Brand Success
The quote perfectly explains why content is so crucial in today’s age where the consumers do not entertain promotional valueless content; instead, they are looking for value-driven purposeful content. In today’s blog post we will be focusing on such content marketing trends for 2022 which every marketer should know about and focus on this year!
Making statements about the importance of content marketing and content strategy before every new year starts is a mainstream thing that does not impact or influence anyone due to its vagueness and irrelevance.
Therefore, we have identified some key insights into the current content marketing scenario and crucial trends that need to be acknowledged & leveraged for your marketing & promotions.
1. Interactive content
Polls and quizzes are great to quickly engage your audience on social media and gather sales intel on what your target audience is really like. They can also be integrated into your blogs and landing pages, making them more engaging and bringing in more leads.
Interactive videos have captured marketers’ attention since the arrival of Bandersnatch , so CTAs in videos are now a must. According to MarketingCharts , this form of content is prevalent because it allows customers to feel like decision-makers (which they are).
Emphasis on relevant long-form content
Gone are the days of being able to bang out a 300-word article and watch it rise like a phoenix to the top of all the SERPs. Since the goal of search engines is to provide people with the answers to their searches, it’s only logical that they’d value well-researched long-form content as opposed to vapid clickbait. Google ads remain a lucrative industry and can be a very effective content marketing strategy, especially for transactional searches, like shopping. But users overwhelmingly click on organic results for most informational searches.
So what does this trend mean for content creators? First, you’re better off writing fewer well-researched, high-quality content pieces that are a minimum of 1,000 words than lots of frivolous junk. Second, investing the time and effort in making an editorial plan to make sure you produce the types of content that resonate with your target audience will pay off.
Commentary from experts that lends credibility to your content can help you stand out. That’s why including comments from a subject matter or featured expert could benefit your content’s performance.
Generative media is increasing in use the same way that natural language generation (NLG) is. Like NLG, generative media uses AI to create content. The only difference is it makes computer-generated images rather than text.
Tyler Lastovich of Lastly Studios predicted growth in generative media some time ago. As Lastovich points out, although there’s been a surge in use, we’ve yet to see its full potential. For instance, content marketers could use it in areas like:
According to a senior analyst at Techna, trial versions of generative design, cloud-based generative design solutions, and the rising integration of 3D printing with generative designs are just a few of the reasons behind this content marketing trend.