Ways to Combine Visual and Written Content for Better Engagement

## Introduction

Visual content marketing (VCM) is a form of content marketing that uses images, videos, infographics, and other visual media to communicate a message to a target audience. The goal of visual content marketing is to increase engagement and awareness of your brand, products, and services.

VCM can be used as a stand-alone content marketing strategy or as part of a broader content marketing campaign. Visual content marketing can also be used in conjunction with other forms of content, such as text-based content (e.g., blog posts, articles, and white papers) and audio content (podcasts).

In this article, you’ll learn how to use visual content to engage your audience. You’ll also learn about ways to combine visual content with other types of content to create more effective content marketing campaigns.

## What Is VCM?

According to the Content Marketing Institute, “Content marketing is the strategic use of content as a tool to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action.”

The Content Marketing Institute defines content marketing as “the distribution of relevant and valuable content to the right audience, at the right time, in the right channel, with the right call-to-action, for the right cost, in order to achieve the right business and marketing results.” Content marketing is not a new concept. In fact, it’s been around since the beginning of the internet. However, content marketing has evolved over the years, and it’s now possible to use content marketing to reach your target audience through a variety of channels, including social media, email, blogs, websites, and mobile apps. Content marketing has also become a lot more effective thanks to advances in technology, including the rise of social media and advances in search engine optimization (SEO) and search engine marketing (SEM) that make it easier to create, distribute, and measure the effectiveness of your content.

## Benefits of VCM

There are many benefits to using visual content in your content marketing efforts. Here are some of the most important ones:

– Increased Engagement: Visual content is more engaging than text-only content. People are more likely to share, like, and comment on images and videos than they are to do the same with text. This means that visual content is a great way to get your content in front of your audience and increase the chances that your audience will engage with your content and share it with their friends and followers.

– Improved SEO: Images and videos are much easier to index and rank in search engines than text is. This makes it easier for your audience to find your content when they search for it on search engines. This is especially important if your content is related to a specific keyword. For example, if you create a blog post about a new product or service, you can include an image of the product in your blog post. Then, when people search for that product on a search engine, your image will appear in the search results. This will increase the likelihood that people will click on your image to learn more about the product.

– Improved User Experience: People tend to spend more time looking at and interacting with visual content than they do with text-heavy content. This can lead to a better user experience for people who visit your website or read your blog posts. It can also lead to higher conversion rates if your audience finds your content engaging.

– Increased Brand Recognition: When people see your brand’s logo or other visual elements, it can help them to associate your brand with a particular product, service, or company. This association can increase brand recognition and make your brand more memorable to your audience, which can help you to stand out from your competitors.

– Increased Click-Through Rates (CTR): People who click on an image or video tend to be more interested in what they see than people who read text. As a result, your click-through rates are likely to be higher when you use images or videos to promote your content than when you only use text to promote the same content. You can also use images and video to promote other content on your website. For instance, you could create an image that links to a related blog post or article, or you could use an image to promote an upcoming event or conference that your brand is participating in. This way, people who see the image will be able to click on the image and be taken directly to the content that you want them to see.

Note: It’s important to make sure that your images are optimized for search engines before you use them to promote content. For more information about how to do this, see Optimizing Images for Search Engines.